ME&CITY

In a country where the pace of life is relentless and the weather can swing from bright sunshine to torrential rain in ten minutes, Me&City adapts its fashion to a hyper-reactive lifestyle.

Every collection features fabrics designed for high temperatures and humidity, built to keep up with urban everyday life without compromising on style. Prestigious designers make the brand their own, editing their own collections while meeting the demands of a hyper-active, connected youth. This dual approach, creative and functional, positions Me&City as a brand able to adapt to every moment of urban life. Each designer collaboration gets its own dedicated campaign, designed to reach a different audience each season while staying true to the brand identity. This strategy of successive collaborations keeps interest in the brand constantly renewed, season after season. The communication plan accompanies every launch with a strong digital presence, relayed across every brand touchpoint and carried right through to shop windows, for total consistency between digital and point of sale.

An incomparable style for an incomparable lifestyle. A signature that sums up the brand's entire ambition in its market. A promise kept collection after collection, season after season.